Clik here to view.
Four Essential Questions to Ask Yourself about Your Online Customer...
Consumers today have more access to information than ever before on the products and services they want to buy. Easy access to the internet provides an instant gateway to price transparency, product...
View ArticleClik here to view.
Anatomy of a Furniture Retail Website
Designing your furniture retail website can seem like a daunting task. From visual appeal to ease of navigation, and of course making sure the site is cohesive with your brand - there’s a lot to...
View ArticleClik here to view.
M-Commerce Skyrockets: Three Trends for Furniture Retailers
We’ve talked a lot about mobile in the last year and its importance to retail success (here, here, here and here, to reference a few of our past mobile-related posts). By 2018 we can expect to see...
View ArticleClik here to view.
The Next Phase of Retail
Website, store, social media, call center, email, mobile. The path to purchase for today’s consumers involves multiple touch points and multiple devices. In the eyes of the consumer, all the various...
View ArticleClik here to view.
Quick and Easy SEO Tips for Your Furniture Product Pages
Search Engine Optimization can be a cat and mouse game for furniture retailers. Ensuring your site follows best practices for SEO is not only time consuming and resource heavy, but there is little data...
View ArticleClik here to view.
Furniture Trend Report: Late Spring 2014
It’s hard to believe the unofficial start of summer is here (Memorial Day), which means it’s been 8 weeks since we brought you the last Furniture Trend Report on Early Spring. We’ve been keeping a...
View ArticleClik here to view.
5 Email Marketing Tips for Furniture Retailers
Last week I sat down with Lauren Looft, our in-house Email Marketing Specialist. Lauren is the guru behind anything and everything related to email strategy for Blueport clients and for our in-house...
View ArticleClik here to view.
Getting Results Through Social Media—Tips for Your Furniture Retail Brand
So, you manage social media for a furniture retail company. You post consistently and have a solid number of followers but are still not seeing the increase in engagement you are hoping for. Social...
View ArticleClik here to view.
From Browsing to Buying – Personalizing Content to Push Conversions Online
The Monetate Ecommerce Quarterly Q1 2014 is out and chock-full of findings and promising data for retailers – especially those who have invested in an omnichannel strategy. Some findings may not come...
View ArticleClik here to view.
Lessons for Furniture Retailers from IRCE 2014: Part I
Last week I had the pleasure of attending IRCE, the world’s largest ecommerce event, in Chicago, IL. With two days packed to the brim with presentations spanning omnichannel strategy to customer...
View ArticleClik here to view.
Lessons for Furniture Retailers from IRCE 2014: Part II
Last week I started to count down our top six takeaways from IRCE 2014. From what it means to truly understand your consumers to omnichannel execution, we provided an inside look at the top learnings...
View ArticleClik here to view.
Content Marketing 101 for Furniture Retailers
If you’re a marketer, you know that content marketing is no longer just a buzzword these days. It’s a crucial piece of modern-day marketing strategy brands must produce to stay competitive and relevant...
View ArticleClik here to view.
Three More Tips on Content Marketing for Furniture Retailers
Last week we introduced the topic of content marketing with three basic principles to help focus content creation for your brand. Now that we have you feeling inspired, here are a few more pointers on...
View ArticleClik here to view.
Don’t Just Tell, SELL! Quick and Easy Steps on Writing Romance Copy for Your...
Buying furniture, as we all know, is not usually an impulse purchase. Consumers research, research, and do some more research to ensure the product is exactly what they are looking for. Product...
View ArticleClik here to view.
The Beauty of Omnichannel – Why Stores Still Play an Integral Role in Today’s...
Ecommerce is only one part of the picture of today’s state of retailing. At Blueport Commerce we believe strongly in an omnichannel approach to retail, allowing the consumer to shop through the...
View Article
